✦OUR STORY🧪INGREDIENTS💬FAQ📈INVESTORS

    DISCOVER FIZZII

    What Is Fizzii›How It Works›Ingredients›Our Story›

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    ↓ FOUNDING MEMBER ACCESS

    🔒 Founding member pricing. First access. No spam.

    ✦ FOR INVESTORS & PRESS

    THE PITCH IS
    THE PRODUCT.

    Three founders. A $30B market with a problem nobody solved cleanly. One tiny pearl that changes everything. Here's what you need to know.

    INVESTMENT INQUIRY ✦DOWNLOAD ONE-PAGER
    ✦ THE OPPORTUNITY

    THE MARKET IS
    MASSIVE.
    THE PROBLEM
    IS REAL.

    $30B+

    Global electrolyte & hydration market size

    Grand View Research, 2024

    12.4%

    Annual market growth rate through 2030

    Allied Market Research

    72%

    Consumers actively avoiding artificial sweeteners

    IFIC Food & Health Survey

    3.2×

    Premium hydration growth vs. standard category 2022–2024

    Nielsen IQ, 2024

    ✦ THE SHIFT

    INDUSTRY VS
    FIZZII.

    VS

    😮‍💨 THE INDUSTRY

    ✗Excessive sugar and artificial sweeteners
    ✗Single-use plastic waste at massive scale
    ✗Commodity positioning, zero brand loyalty
    ✗No ritual or repeat purchase behavior
    ✗Ignored female-led TAM
    VS

    FIZZII ✦

    ✦Zero sugar, stevia only, 5 clean ingredients
    ✦Refillable premium tin, pouch refill model
    ✦Identity-first brand with cult potential
    ✦Ritual mechanics built for daily repeat purchase
    ✦Founded by and for the underserved female consumer
    ✦ WHY FIZZII WINS

    THREE LAYERS.
    ALL DEFENSIBLE.

    🔬

    PRODUCT MOAT

    The pearl format is novel, visually distinctive, and patentable. No competitor offers a dissolvable hydration sphere. The dissolve moment creates organic UGC that no ad budget can replicate.

    PATENTABLE FORMAT
    🏆

    BRAND MOAT

    Positioned between Liquid Death's boldness and AG1's ritual stickiness — a space no hydration brand currently owns. Identity-first design means consumers display the product, not hide it.

    CATEGORY CREATOR
    👥

    COMMUNITY MOAT

    Founding member model creates cult-level early adopters before public launch. High-intent waitlist = day-one conversion, word-of-mouth velocity, and zero paid acquisition cost at launch.

    ORGANIC GROWTH
    ✦ FOUNDER-MARKET FIT

    THEY BUILT WHAT
    THEY COULDN'T FIND.

    Three women in professional leadership — executives, athletes, health enthusiasts — who were the exact target customer before they were founders. The purest form of founder-market fit.

    KD

    Kathryn Dougherty

    CO-FOUNDER

    Executive leader, health enthusiast, and the woman whose purse got powdered one too many times.

    CONNECT
    ML

    MacKenzie Lange

    CO-FOUNDER

    Operations powerhouse with zero tolerance for suspicious ingredient labels and overpromised results.

    CONNECT
    LR

    Lexi Ripperger

    CO-FOUNDER

    Brand strategist and fitness devotee who believed clean hydration should also be beautiful.

    CONNECT
    ✦ WHERE WE ARE

    PRE-LAUNCH.
    ON PURPOSE.

    We are building the founding member community before launch — because the best CPG brands don't launch to an empty room. Here's where we stand.

    LIVE

    Waitlist open and actively growing

    2026

    Targeted public launch window

    2

    Launch SKUs with additional flavors in development

    ✦ LET'S TALK

    THE DETAILS ARE
    IN THE DATA.
    THE MAGIC IS
    IN THE PEARL.

    For investment inquiries, media requests, and partnership opportunities.

    📧

    INVEST

    invest@drinkfizzii.com